Lean for Marketing
Simplify workflows, automate repetitive tasks, and deliver unmatched customer service.
In marketing, momentum is everything. Yet, disconnected processes and repetitive tasks steal your creative energy, press pause on your progress and impact ROI. The result?
- Delayed campaign launches that miss optimal market timing.
- Professionals overwhelmed by administrative tasks, leaving little room for strategic planning and creativity.
- Inconsistent messaging across channels, leading to a fragmented brand experience.
Kanso Lean for Marketing is here to help.
Accredited training that delivers real ROI.
Earn a Lean Six Sigma credential that carries weight wherever your career takes you.
Our fully accredited Lean online courses align with top industry standards, ensuring your expertise is recognised by employers, clients, and colleagues worldwide. Expect tangible improvements in your everyday work, backed by a qualification that truly sets you apart.
All Kanso Lean training online courses:
- Are accredited by the University of Limerick
- Recognised by the National Framework of Qualification (NFQ)
- Provide CPD points for ongoing professional development
Who it’s for:
Kanso has redefined Lean, bringing it from factory floors and assembly lines to the world of Marketing, helping those in this sector improve the way they work.
Our training supports:
- Marketing & Brand Managers enhance strategic marketing initiatives by streamlining campaign workflows, reducing time spent on administrative tasks, and focusing more on creative strategy and team leadership.
- Social Media Specialists simplify social media campaign management, automate repetitive posting tasks, and ensure consistent brand messaging across all platforms for enhanced audience reach and engagement.
- SEO & SEM Analysts streamline data analysis and reporting processes, reduce time spent on manual SEO tasks, and focus more on optimising strategies to improve search rankings and drive traffic.
- Freelance & Self-Employed Marketing Consultants decrease administrative burdens, streamline client billing and campaign management, and dedicate more time to strategic marketing consulting and client engagement.
What to expect:
Course details:
- Duration: 14 weeks
- Previous experience needed? No
- Delivery method: Online, self-directed training with a blend of videos, text, interactive, and case studies.
Continuous Assessment:
- Four assignments based on case study analysis, self-evaluation, independent research, and Lean application in your organisation.
Certification:
- NFQ Level 8 – University of Limerick
- CPD Certification
- Training aligned with industry-standard Lean Green Belt level
Course Fee:
- €2,495 (VAT exempt, includes UL registration fees)
Click below to secure your spot and complete your registration. If you’d like to discuss payment options, fill out our contact form, and we’ll be happy to assist you.
Takeaways:
- The course uses real-world marketing examples, case studies, and scenarios, making the tools and techniques directly applicable to your work environment.
- You’ll also receive a suite of downloadable digital tools with step-by-step instructions to apply them individually or in combination to solve different problems.
You’ll learn and apply a range of Lean tools and techniques, including the following and more:
- The 8 Wastes / Value-Added vs. Non-Value-Added Activities
- Process Mapping (Detailed, VSM, SIPOC)
- Root Cause Analysis (Fishbone Diagram, 5 Why’s, Deep Dive Analysis)
- 5S and Workplace Organisation
- Standard Work, Pull Systems, and Kanban
- Kaizen and Continuous Improvement
- Poka-Yoke (Error Proofing) and Control Planning
Course content:
This Lean training course is designed to break Lean down into three key areas:
Lean Culture and Mindset – Learn to pause, question existing processes, and foster a culture of continuous, incremental improvement in daily work.
Lean Tools and Techniques – Explore a variety of Lean tools, particularly those relevant to marketing. Understand their purpose, how and when to apply them, and how they drive efficiency and improvement.
Lean Problem-Solving – Gain practical knowledge of the DMAIC methodology (Define, Measure, Analyse, Improve, Control) to manage complex or deep-rooted process improvement projects.
How it works:
Fully online, self-paced training, designed for busy Marketing professionals.
Step 1: Enroll & get instant access
- Register & pay online to gain immediate access to the full Lean for Marketing training course, support and resources.
Step 2: Learn at your own pace
- Flexible, self-paced learning—log in anytime, from anywhere.
- A blend of engaging video, text and audio lessons with real-world marketing examples.
- Downloadable resources, including templates, checklists, and implementation guides.
Step 3: Apply Lean & get certified
- Complete your course materials and assessments and earn your UL & CPD-accredited Lean Six Sigma certification.
- Put your learning into action, applying a new Lean mindset and approach to your work.
Stacy is a recognised voice in Ireland’s Lean community, and her expertise is evident in her engaging lectures and her ability to guide companies in adopting a Lean mindset. She has a talent for challenging conventional thinking and uncovering untapped opportunities for improvement.
Dr. Sean Moore
Associate Professor & Course Director Lean Systems- University of Limerick
FAQs
What if I have a question during training?
Throughout the course, you’ll have access to expert support to answer questions and help you apply what you learn.
What makes this course different from other Lean training programmes?
Unlike generic Lean Six Sigma courses, this programme is tailored specifically for Marketing professionals like you. It focuses on the unique challenges of your industry, with examples, case studies, and exercises relevant to your reality. Plus, it’s accredited by the University of Limerick, ensuring recognised certification that holds weight across the sector.
What kind of support will I receive after completing the course?
You’ll have access to our online training for up to a year, along with a suite of downloadable tools to keep using Lean in your daily work.
Unsure which course is right for you?
We’re here to help!
Fill out our contact form, and we’ll get back to you ASAP.